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New York Magazine
March 22-29, 2004

Best Plain Old T-Shirts

American Apparel
712 Broadway, at Washington Place
373 Sixth Avenue
at Waverly Street

American Apparel got famous by providing blank tees for Williamsburg hipsters to put witty slogans on, but the supersoft cotton and comfy- yet-fitted style of its shirts will stick around beyond last year's trend. The L.A.-based company opened a store on Broadway in November to sell tees, tanks, underwear, bras and shorts for men and women in a rainbow of colors and any style you like, so long as it's basic. Prices are basic, too. Despite the shop's "sweatshop-free" philosophy, prices rarely exceed $25.