Made in Downtown LAVertically Integrated Manufacturing
American Apparel
Your American Apparel Update.
June 08, 2011 04:09 PT
As the largest garment manufacturer in the United States, producing more than 50 million garments each year, we feel obligated to pioneer a greener path for our industry peers. The Scraps Project is one small component of American Apparel's overhauling effort to find resourceful and innovative ways to be a sustainable and eco-friendly operation, by donating fabric scraps and excess materials to worthy creative causes. When Rebecca Finney, a drama student at a small arts college in Kentucky, contacted us about her plan to produce a theatrical performance from start to finish, without "consuming" anything during the process, our curiosity was piqued. Her idea that theater can be entertaining while still being economically and environmentally responsible, is exactly the kind of agenda we want to support. We promptly responded to Rebecca and delivered to her boxes of colorful, mismatched and discarded scraps in yellow, orange, lime green, blue, red, pink and more. She was happy to piece and patch the scraps together and totally willing to get her hands dirty (she informed us that she would be dumpster diving for more found materials, in addition to the scraps we provided her). Upon completion of the play, Rebecca sent us photos of the end product and the creative process. We're impressed and inspired to see our "trash" as another persons treasure. Check out Rebecca's photos and website, and please contact us at [email protected] with creative reuse requests and DIY concepts of your very own.

It was dark when I woke. This is a ray of snsuhine.
June 19, 2011 12:57 PT
This is absolutely awesome!
July 30, 2011 03:39 PT
For more information on The Lorax and other projects, check out the artist's website... We speak for the trees!
Becca Finney
August 03, 2011 04:53 PT
this is great and I am proud to say this is my neice!
August 08, 2011 07:38 PT
August 30, 2011 02:16 PT
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