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American Apparel
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American Apparel Reaches Out To UWW Students in Wake of Hate Crime Over T-Shirt
October 18, 2010 04:30 PT
"Last week, American Apparel was contacted through Facebook and informed that a student at the University of Wisconsin-Whitewater was physically and verbally assaulted for her sexual orientation. The victim was wearing one of the company's Legalize Gay t-shirts at the time of attack. Hate crimes such as this are abhorrent and we deeply condemn them. Despite the unfortunate event that triggered it, the immediate response of this young woman's fellow students to hold a campus wide rally as a show of unity was incredibly inspiring. In response, we have run the following full page advertisement in the university newspaper offering free Legalize Gay t-shirts to any member of the student body who can put it to good use:"

Our ad copy below:

American Apparel is a company that believes in freedom of expression and equal rights. We were shocked to hear that a student at UW-Whitewater was the victim of a gay-related hate crime while wearing one of our Legalize Gay t-shirts. American Apparel employees in Washington, DC endured similar bigotry first-hand last year when they received threatening phone calls and had their store window smashed for featuring the same garment on display.

We were deeply moved and inspired to hear how quickly a student rally was organized and how strong the response to this hate crime was. As a show of our support for this action, and the continued fight to change legislation, American Apparel would like to give a free Legalize Gay garment to any UWW student who would like one. Just stop by the IMPACT office on campus and pick one up or email [email protected] with your details.

11 Comments
Every is allowed to do the things in HIS oder HER life HE OR SHE WANTS!!!!!!!!!
Maxine
October 19, 2010 10:34 PT
Let people be who they want to be and love who they want to love.
Emily McGlothlin
October 19, 2010 07:18 PT
“Legalize gay” Right on!!!
Kocholate
October 19, 2010 09:44 PT
I want to know who died and made some people in this world think they should decide who should love whom and who should live or be murdered!
Carolyn
November 18, 2010 06:30 PT
Today we had a photo shoot. Everyone on campus wore their shirts and we took pictures. It was awesome! Thanks American Aparrel http://www.facebook.com/#!/event.php?eid=161620400545547&index=1
Laura
November 18, 2010 04:02 PT
@Carolyn Jesus... Lol
Lol Worthy
November 19, 2010 09:16 PT
I So Want This Shirt :) - Legalize Gay - :)
Dominique
November 24, 2010 07:41 PT
Now I am definatly going to go buy one of these shirts the next chance I get!
braddock
December 23, 2010 12:46 PT
Awesome, way to go American Apparel. My sister attends UWW and I'm grateful for the response to this attack.
Tara
December 25, 2010 04:56 PT
people have the right to be what they want to be we are still humans!! my sister is a lesbian and i support her in any other way ..
Carmen
February 18, 2011 12:33 PT
absolutely brilliant, I just ordered one of these shirts because I fully support it, people shouldn't be judged on who they choose to love. Well done American Apparel.
Anastasia
September 13, 2011 01:33 PT
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