As you know, this is our first jean, which is a really big deal for a company that manufactures everything in house. Remember - we don't just call up China and say "Hey, send us 10,000 pairs of your tightest jeans cause that's what's trendy right now!" We're basically starting an entirely new business. We have to actually learn about the jean-making process from the ground up, and design something that we think will be sustainable.

There are about 80 people directly involved in the manufacturing process, from design to fabric planning and from cutting and sewing to marketing. We've gotta make a jean that I can like, that you can like, and that won't pop in and out of style in a few months, which would kill our production process. Don't forget, it's taken us almost a year of planning, training and experimenting to get this far! So many of us have taken fashion for granted, but manufacturing new items is far from an overnight endeavor.

I know, I know. That doesn't change the fact that you still want your skinny-to-the-ankles, sprayed-on legging jeans. I know they're hot. I'm wearing a pair from H&M right now. However, I am here to say that The Slim Slack is just not that product. Look at it this way. This is our 501. It's unisex. The rise is not low, but not ultra high either. The zipper is sturdy. The sewing is spot on. We're paying attention to the details of manufacturing, making sure we're putting out a good product that you will be able to wear this season, and three seasons from now. And if you want to get into trends, into innovativeness, we are the first ones (this time around!) to do jeans in every color except denim blue.

So, if you want tight tight tight, low low low jeans right right right now, they're out there in abundance from $30 to $200. No hard feelings if you don't get them from us.

BUT BUT BUT - Once we lock it down, once we're making the best basic jean we can make, watch out! We can take this jean thing as far as we took T-shirts. Hello, high-waisted!