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Coming very soon.
Soon, we will be releasing our brand-new Slim Slack, the original style from our unisex colored jean line.
Coming out with a jean has been a very big, but really exciting undertaking. Staying true to our vertically integrated process (where most everything happens in the same building) has meant: learning jean design, training a sewing team, and having just about everyone in the company try them on to ensure wide appeal.
Keep coming back to this page to find out where you can get a pair, and to stay on top of all things Slim Slack as they develop. Check out our Latest Updates blog.
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The Slim Slack Has Arrived
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Posted by:
Lisa (Employee)
4/28/2007
02:29
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They're finally here. The Slim Slack. It's been a year long process in the making,
learning everything we can about denim design and production from start to finish.
We went through several rounds of testing, first on our employees and then had you,
the customer, kindly test them out and give us your invaluable insight and feedback
in the Slim Slack study. There was some squabbling over which colors to dye them
(Forest! Fluorescent Yellow! Mustard!). Major tweaking and adjustments made to
get the fit and feel we were looking for. Some hurdles with getting our hands on the
fabric of the best quality and definitely (excuse-the-pun) slacking on our part getting
everything just right. Thanks to everyone for being so patient and keeping up with us (and in check). All that work and time
paid off and now we're proud to roll out our first official Unisex
Slim Slack in our online store. Currently, they're on the US Online Store only
(sorry, international friends, we're getting there) and available in three colors: White, Navy/White, and Almost Black. And more to come.
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Slim Slack Update.
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Posted by:
Spence (Employee)
2/22/2007
18:07
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We know that we've been lame about the Slim Slacks. We're having
problems getting denim in the quality and quantity that we need, and we
apologize for the delays. Some good news however; we have just finished
another limited run of them in some unusual colors. They'll be available in
Rust, Slate, Bright Purple, and Almost Black. In addition to the online
store, we'll be shipping them to the following retail locations: Amsterdam, Atlanta Little Five Points, Berkeley, Berlin Munzstrasse,
Beverly Hills Robertson, Boston Back Bay, Cambridge Brattle Street,
Chicago Gold Coast, Chicago Wicker Park, Cologne, Dallas Mockingbird
Station, Edmonton, Evanston Church Street, Frankfurt, Hamburg, Halifax,
Houston Montrose, Huntington Beach, London Carnaby St., London
Portobello Rd., Los Angeles Cherokee, Los Angeles Westwood, Los
Angeles Melrose, Los Angeles Los Feliz, Los Angeles Hollywood, Los
Angeles Echo Park, Los Angeles Little Tokyo, Mexico City, Miami Ocean
Drive, Miami Lincoln Road, Montreal St Laurent, Montreal St Denis, Montreal
Cours Mont-Royal, Munich, New Orleans, New York City Chelsea, New
York City Lower East Side, New York City Columbus Circle, New York City
Upper East Side, New York City Park Slope, New York City Columbia
University, New York City Williamsburg, New York City Noho, New York City
Soho, New York City Tribeca, New York City Flatiron District, Ottawa Rideau
Center, Paris Marais, Paris Beaurepaire, Paris St. Germain, Paris Marche
St. Honore, Pittsburgh Shadyside, Portland Stark, San Diego Pacific Beach,
San Diego Hillcrest, San Francisco Haight Ashbury, San Francisco Cow
Hollow, Santa Monica, Seattle University Way, Seattle Capitol Hill, Seoul
Kangnam, Seoul Myungdong, Seoul Hong Dae, Tempe, Toronto Queen St,
Toronto Bloor St., Tel Aviv, Tokyo Shinsaibashi, Tokyo Daikanyama, Tokyo
Shibuya, Vancouver Burnaby, Vancouver West 4th, Vancouver Granville,
Washington D.C. Lincoln Square, West Hollywood, and Zurich. Keep your eyes peeled, they will be going out over the next few days.
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Don't blink...
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Posted by:
Iris (Employee)
12/15/2006
12:43
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The Slim Slacks are officially SOLD OUT, and in some cases, oversold. We
are removing them from the online store. BUT, if you didnt get your pair of fluorescent
yellows, you may still have a super slim chance. We're going to search the 7 floors of the AA
factory high and low for stragglers that may have been misplaced, extra samples used for
photo shoots, and anything else that resembles an overdyed Slim Slack and repost them with
the exact quantities tomorrow.
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Fluorescent Yellow Is Getting Snubbed
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Posted by:
Pam (Employee)
12/8/2006
14:27
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The Dark Peacocks and the Almost Blacks are flying out the door, but the
Fluorescent Yellows...not so much. Where are all you people who voted for
Fluorescent Yellow in the poll and then whined when it didn't win? And I
quote:
"Fluorescent yellow sounds so...exciting."
"flouro yellow would be so amazing..."
"fluorescent yellow[!!]"
"Fluorescent Yellow"
"omg. what happened to fluorescent yellow??!?" This is your one and only chance to get Fluorescent
Yellow slim slacks -- these will NOT be in the final run. So hop to it!
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Limited Edition Slim Slacks
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Posted by:
Lisa (Employee)
12/6/2006
13:41
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Boys and girls! As promised, the special little batch of the Unisex Slim Slacks are up in the
online store. Right now, they're available in 4 fab colors: Almost Black, Dark Peacock (which Spence and I are drooling over),
Fluorescent Yellow, and Poppy. Remember, these are an online exclusive and a limited time, one-time-
only deal. Once they're gone, that's it! (If you were one of the lucky ones who snagged a pre-production pair with
the Slim Slack Survey, the discount doesn't apply here as these aren't
the final product..which is coming soon.) Get 'em while you can!!
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Lucky for you, we can't make up our minds.
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Posted by:
Iris (Employee)
11/22/2006
17:22
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Remember a few posts
back when we decided
that we were going
to go back to the
piece dyeing method
(where we dye the
fabric, then sew the
garment) vs. garment
dyeing (where we dye
the already sewn
garment)?
Confusing, I know.
We decided to not go
with garment dyeing
because the dye bath
lent a sort of soft,
vintagey feel to the
Slim Slacks that we
liked, but didn't
feel completely
kosher about. We
want you to buy our
stuff brand crispy
new, and wash and
wear it in. Not that
the garment dyed
slacks are all
whiskered and
mud-butted up, but
they are softer and
more broken in than
the real forthcoming
Slim Slack. In the meantime of
all this back and
forth, a little
batch of PFD
(prepared for dying)
Slim Slacks were
made up, and we
weren't entirely
sure what to do with
them. Even though
PFD isn't the way
we're gonna go for
good, we're
certainly not ones
to waste. So this is what
we've decided. We're
taking these PFD
jeans and throwing
them in a
one-time-only color
dye bath just for
you. We'll be using
some of the runners
up from the last
color vote you made
and throwing in a
few of our own crazy
dream jean colors. These will be sold
exclusively online
and will never, ever
be produced again.
This is the garment
that you can show to
your kids and say
"Yeah, I remember
back in '06 when
American Apparel was
a new company and
they accidentally
made these crazy
purple jeans and I
was totally one of
the first and only
people who got a
pair! Now, they are
yours, young son.
Wear them wisely."
Or something like
that. This special version
of the Slim Slacks
will be coming to
the web store real
soon, like in a few
days. We'll post
again when they're
up so you can be the
first to get the
chance to grab a
pair. Stay tuuuuned!
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Don't Hate Us Because We're Practical.
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Posted by:
Iris (Employee)
11/6/2006
15:08
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As you know, this is
our first jean,
which is a really
big deal for a
company that
manufactures
everything in house.
Remember - we don't
just call up China
and say "Hey, send
us 10,000 pairs of
your tightest jeans
cause that's what's
trendy right now!"
We're basically
starting an entirely
new business. We
have to actually
learn about the
jean-making process
from the ground up,
and design something
that we think will
be sustainable. There are about 80
people directly
involved in the
manufacturing
process, from design
to fabric planning
and from cutting and
sewing to marketing.
We've gotta make a
jean that I can
like, that you can
like, and that won't
pop in and out of
style in a few
months, which would
kill our production
process. Don't
forget, it's taken
us almost a year of
planning, training
and experimenting to
get this far! So
many of us have
taken fashion for
granted, but
manufacturing new
items is far from an
overnight endeavor. I know, I know. That
doesn't change the
fact that you still
want your
skinny-to-the-ankles,
sprayed-on legging
jeans. I know
they're hot. I'm
wearing a pair from
H&M right now.
However, I am here
to say that The Slim
Slack is just not
that product. Look
at it this way. This
is our 501. It's
unisex. The rise is
not low, but not
ultra high either.
The zipper is
sturdy. The sewing
is spot on. We're
paying attention to
the details of
manufacturing,
making sure we're
putting out a good
product that you
will be able to wear
this season, and
three seasons from
now. And if you want
to get into trends,
into innovativeness,
we are the first
ones (this time
around!) to do jeans
in every color
except denim blue. So, if you want
tight tight tight,
low low low jeans
right right right
now, they're out
there in abundance
from $30 to $200. No
hard feelings if you
don't get them from
us. BUT BUT BUT - Once
we lock it down,
once we're making
the best basic jean
we can make, watch
out! We can take
this jean thing as
far as we took
T-shirts. Hello,
high-waisted!
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Price Drop
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Posted by:
Iris (Employee)
11/3/2006
10:31
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In between design
and color
suggestions for the
Slim Slack, we've
heard a few people
grumble about the
$74 price tag. We've
taken this feedback
to heart and we're
lowering the price
to $68. Anyone who bought a
pair at $74 is
encouraged to take
their original
receipt to any
American Apparel
store to get a
refund for the
difference. And for those of you
yet to get your pair
- keep an eye out to
make sure you're
getting the correct,
lower price at the
register.
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And the Winners Are...
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Posted by:
Pam (Employee)
10/30/2006
11:09
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Mustard Yellow!
Forest! Navy! Making our complete
color set: Red,
Royal, Silver,
Asphalt, Creme, Dark
Brown, Black,
Mustard Yellow,
Forest, and Navy. Though voting is
officially over, you
can still fantasize
about what other
colors you'd like to
see in the future.
(I'm personally
still pulling for
hot pink.)
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Voting Ends Friday!
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Posted by:
Pam (Employee)
10/26/2006
18:11
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There's only one day
left to get
in your votes
for
our three final Slim
Slack colors.
All votes must be
received by this
Friday, October 27
at 6pm PST. So far, Mustard
Yellow, Forest, and
Navy are enjoying a
substantial lead.
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The Slacks They Are A-Changin'
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Posted by:
Iris (Employee)
10/26/2006
15:03
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View Large Photo
We've taken a look
at your survey
feedback and found a
few recurring
comments: "The pockets could
be a little deeper." "The pockets are a
little small." "You need to make
them longer!" "I think it would be
great if they were
all two to three
inches longer." Well, we hear you,
and we agree. In
response, we're
lengthening the
pants to an
all-around 34
inseam, deepening
the front pockets,
and enlarging the
back pockets to fit
bigger wallets. We've also heard
from a lot of people
who would like us to
offer different
lengths but,
unfortunately, we
just don't have the
capacity to do that
right now. We'll be
looking into that in
the future. Keep that feedback
coming our way.
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Get Your Vote On
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Posted by:
Iris (Employee)
10/25/2006
17:40
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View Large Photo
Well, we've decided
to go back to the
piece dyeing method
we mentioned in our
second
post. Turns out
garment dyeing was
not, actually, a
better way to dye.
At least not for
this venture; we
didn't like the faux
vintage-y look we
were getting. We're also busy
trying to decide on
our initial color
roll out. While we'd
love to make a pair
in each
color you've
suggested, we're
limited to 10 for
the first run. The first seven are
confirmed (Red,
Royal, Silver,
Asphalt, Creme, Dark
Brown, and Black)
but we can't decide
on the last three. Help us choose by
leaving a comment
with your top three
picks from these
choices:
Purple, Mustard
Yellow, Mauve,
Fluorescent Yellow,
Evergreen, Forest,
Navy. (Note: Official
voting ended Friday,
October 27 at 6pm
PST but you're still
welcome to leave
your two cents.)
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In Stores Now!
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Posted by:
Pam (Employee)
10/23/2006
15:52
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When you get yours,
don't forget to save
your tag so you can
fill
out our survey
and get 25% off your
next pair (or pairs)
of slim slacks. If you don't live in
any of these cities
-- not to fear! The
final slacks will be
coming to your local
store in the next
few months.
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First try.
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Posted by:
Spence (Employee)
10/18/2006
17:29
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Here's some more pics from the Echo Park store, of Patricia trying on the
pre-production Slim Slack for the first time.
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Slim Slacks land in Echo Park.
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Posted by:
Spence (Employee)
10/18/2006
14:14
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View Large Photo
So here's a couple of pics of the pre-production Slim Slacks arriving in the
Echo Park store. These three pairs aren't going on sale yet, but the store,
our very first, is marking it's third anniversary Thursday with a fashion
show, and we couldn't put one on without including our new denim treats. If
you are in L.A., swing by Echo Park tomorrow. We're having free gifts and a
Pinata. Everyone loves a Pinata!
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Three's Company When You've Got Slim Slacks
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Posted by:
Iris (Employee)
10/16/2006
18:21
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View Large Photo
I took a few
pictures of AA
employees Dora (the
smiley blonde), Hugh
(the other smiley
blonde), and Kelley
(the extra smiley
brunette) wearing
their new favorite
pants. Here's a
teaser, but if you
want to see more
angles of the, uh,
Slim Slacks, check
out the slideshow on
the American
Apparel main
page or the Gallery,
where they're
exposed in their
full glory. In case you're
wondering, Dora is
wearing a new sample
of our fatty striped
tee (coming soon)
with asphalt Slim
Slacks, size 27.
Hugh is wearing our
Melange
Jersey Tank, an
Interlock Cardigan,
which is in stores
and should be online
soon, with silver
Slim Slacks, size
31, and Kelley is in
a 2x1
Rib U-Neck Tank
and red Slim Slacks,
size 27. More exciting news
and photos to come!
Stay tuned.
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A Better Way to Dye
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Posted by:
Tory (Employee)
10/12/2006
19:28
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While the Slim Slack
test pairs are on
their way to stores
around the world, we
wanted to give you a
little insight into
how we've reached
this point in our
production. Since this is our
very first jean
line, the process to
create even a
prototype has been
full of trial and
error. One of the first
things we
experimented with
was how to dye the
fabric. We initially
used a method called
piece dyeing, which
means we dyed the
fabric on its own,
then cut the pieces
and sewed them
together using the
appropriate color
thread. Next we tried a
method called
garment dyeing,
which is ultimately
what we decided to
use for all the
slacks. Garment
dyeing is pretty
much what it sounds
like -- first, we
assemble the jeans,
using white cotton
thread that will
take color, then dye
the garment as a
whole. This process
leaves the jeans
much softer. Garment dyeing also
gives us greater
flexibility over the
colors we can
produce because
there is no minimum
quantity like there
is when you pre-dye
the fabric. We
simply throw a pair
in a dye bath and
voila, one pair of
neon yellow pants
for that special
someone. What colors would
you love to see?
Give us your ideas.
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The Slim Slack Test Run
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Posted by:
Pam (Employee)
10/10/2006
18:15
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View Large Photo
This month we are
releasing the test
run of our brand-new
Slim Slack, the
original style from
our unisex colored
jean line. Seeing
that this is our
first venture into
denim, we've opted
to involve some
customers in the
development. We're now just about
ready to send out
this exclusive batch
to 20 select stores,
in order to ask
customers for their
feedback before
finalizing the
design. Those who
buy a pair and take
the time to write in
will get 25% off
their first "real"
Slim Slack, as well
as a chance of
winning one of five
$100 gift
certificates
redeemable at any of
our stores. In the next few days
we will post which
stores the pants
will be available
at. Check back soon.
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Hear It First
Sign up for our e-mail newsletter and receive an invitation to a special pre-sale for The Slim Slack final cut.
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Already Have a Pair?
Tell us what you think and you'll receive a coupon for 25% off your next Slim Slack purchase.
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Feed Me
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