Made in Downtown LAVertically Integrated Manufacturing
Sorry, We're Closed.
Last summer we opened up our Second Life American Apparel store with a grand opening party with tacos, a few cases of beer, and a piņata. We didn't know what to expect or if anybody would even show up.

Needless to say, it's been quite a year. We've had thousands of visitors from all over the world and made a ton of new friends, seen some interesting things from furry folks to virtual terrorism, caused a bit of a clamor, and sold some virtual t-shirts and it's been great. But we feel like our time is up here. So we're closing our doors on Lerappa Island for now. This doesn't mean we're finished with the virtual world. Stay tuned to see what we do next.
What They Said
Here are a few recent press mentions about the American Apparel store in Second Life.