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American Apparel Supports Cleaner Cotton Campaign
Impressions
October 1, 2008

In an effort to increase its sustainable offerings and support Sustainable Cotton Project, American Apparel, Los Angeles, recently announced that it has become the largest buyer of Cleaner Cotton from California's Central Valley.

Sustainable Cotton Project, a non-profit organization based in California's Central Valley, launched the Cleaner Cotton Campaign to help local farmers reduce chemical use during cotton farming without using genetically modified cottonseeds.

According to Mark Smalley, marketing product manager, American Apparel, the company entered into a partnership with Sustainable Cotton Project because it recognizes the benefits of Cleaner Cotton and how it positively impacts the environment. "An average acre of cotton in California takes 4.5 pounds of agricultural chemicals to produce," he says. "Cleaner Cotton takes only 1 pound per acre. [This means] California cotton farmers can harvest a cleaner, more sustainable crop and release far fewer chemicals into the environment than typical cotton growers."

Sustainable Cotton Project also has created Biological Agricultural Systems in Cotton (BASIC) to educate local farmers and encourage these unique practices.

American Apparel offers a line of sustainable products, made from 100% organic cotton sourced from California's Central Valley. The line, which was shown at this year's Imprinted Sportswear Show (ISS) in Atlanta, held Sept. 11-13, ranges from T-shirts to briefs in adult and children's styles. Cleaner Cotton will be incorporated into the company's sustainable line, Smalley says.

For more information about Sustainable Cotton Project and the Cleaner Cotton Campaign, visit sustainablecotton.org. To learn more about American Apparel's sustainable line, visit americanapparel.net.
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