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American Apparel: Five New Stores Each Month.
T-shirt manufacturer and fashion outlet continues its expansion; two new stores in Munich.Textilwirtschaft
December 8, 2005
American Apparel, the T-shirt maker and fashion outlet based in Los Angeles, now plans to open four to five new stores per month. At present, 40 new branches are being readied for opening, which will be added to the chain, including those in Washington, Los Angeles, Denver, San Francisco, Tokyo, Paris, Amsterdam and Tel Aviv.
The German headquarters of American Apparel in Duesseldorf announced that the expansion will continue in this country as well. Two new stores will open in Munich within the next few days, one on Amalienstrasse, the other on Schellingstrasse with 75 sq. meters and 65 sq. meters, respectively. There are already two American Apparel stores in Berlin, as well as one each in Duesseldorf, Cologne, Frankfurt/Main, and on Sylt. Worldwide, the company presently operates over 75 stores in the USA, Mexico, Canada, France, UK, Germany, Korea, Japan and Switzerland. Of those, 30 stores have opened during the last six months.
AA's garments and accessories are produced exclusively in Los Angeles. Company founder, Dov Charney, is deliberately attempting to challenge and eliminate production of merchandise manufactured by exploited workers in low-wage countries.
American Apparel employs about 4000 workers and defines itself as the largest T-shirt manufacturer in the USA. Last year, the company had a sales turnover of US$ 160 million (135.4 million euros). For 2005, Charney expects to reach about US$ 250 million.
Translation: Eva Sokolow
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