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American Apparel: Fresh Looking And Uncomplicated Fashion From Los Angeles
Sylter Spiegel
September 7, 2005

Kampen (Island of Sylt, Germany). Fashion has taken on a sense of being natural and uncomplicated since the arrival of American Apparel in Kampen. In May, the label with its fresh looking, naughty and unconventional fashion opened its doors at Bergentenweg 1, Kampen, Sylt. The collection of T-shirts, sweatshirts, leisure pants, dresses, jackets and underwear is enticing with its multitude of styles and an extensive range of colors. "Everything is combinable with one another or with completely different things. That is a big plus," declares Christin Lutzig, one of the sales staff. An especially clever idea is a scarf made of Sheer Jersey — a shawl, 2.5m (about 98") long, available in many colors. With it women can change the styles of their T-shirts whenever they want. A video in the store shows how to drape the shawl in different ways.

This comfortable and wearable fashion is appreciated and purchased by customers both young and not so young. The merchandise is made of the best long-fibered cotton. The yarn is comprised of thirty threads (instead of the usual eighteen) and has an especially narrow gauge, which makes for a high quality product.

Axel Brake, sales manager for Europe, stresses:" We chose Los Angeles as our production site on purpose. We have made it our social as well as our business principle to pay fair wages and not to engage in outsourcing to one of the low-wage countries."

Translation: Eva Sokolow

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