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BEST OF NEW YORK 2004
New York Magazine
March 22-29, 2004

Shopping
Best Plain Old T-Shirts


American Apparel
712 Broadway, at Washington Place
646-383-2257
373 Sixth Avenue
at Waverly Street
646-336-6515

American Apparel got famous by providing blank tees for Williamsburg hipsters to put witty slogans on, but the supersoft cotton and comfy- yet-fitted style of its shirts will stick around beyond last year's trend. The L.A.-based company opened a store on Broadway in November to sell tees, tanks, underwear, bras and shorts for men and women in a rainbow of colors and any style you like, so long as it's basic. Prices are basic, too. Despite the shop's "sweatshop-free" philosophy, prices rarely exceed $25.