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American Apparel's Kids Division Experiences a Healthy Growth
Los Angeles-based sweatshop-free T-shirt and apparel company expands on kids product line to launch this fall.CBS Market Watch
October 30, 2002
LOS ANGELES, Oct 30, 2002 (BUSINESS WIRE) — Sweatshop free T-shirt manufacturer American Apparel is expanding its Classic Baby(TM) line of fashionable T-shirts and related apparel after an increased demand for products tailored for infants and kids.
The new line will offer a broader selection of styles, colors and fabrics in high-quality T-shirts and apparel for infants ranging from 3 to 24 months up to kid size 6. American Apparel is encountering a rare phenomenon in the blank T-shirt marketplace, compelling the company to build on its kids division. American Apparel will expand on its popular adult line, designing and manufacturing a wider variety of T-shirts and apparel from Kids Jersey T, Long Sleeve Infant Lap T, Lil' Cap Sleeve Raglan, Kids 2X1 Rib Tank, Infant One Piece and Reversible Baby Bibs.
American Apparel will be debuting their new kid's fashion line this Saturday, November 2nd, during L.A. Fashion Week at the L.A. Emerging Designers Fashion Show taking place at the California Mart. Having established a fashionable business model as the largest Sweatshop Free manufacturing company in the U.S. that is intent on paying its workers a living wage, American Apparel continues to lead new trends in the apparel industry, re-igniting the consumer interest in blank T-shirts for infants and kids, which has been stagnant for many years.
"I foresee that expanding on our kids division will be very rewarding for American Apparel, as we have found that there is quite a definite demand for good quality blanks for the little ones," said Sandra Martinez, Children's Wear Manager for American Apparel. "We have always set out to revolutionize the apparel industry on all fronts. From quality fashion, design, advanced technology, pro-employee work environment to complete in-house production that has distinguished American Apparel from any other T-shirt and apparel company," said Dov Charney, Senior Partner of American Apparel.
In keeping with American Apparel's socially responsible business practices, American Apparel recently contracted with Environmental Textiles to recycle the company's entire cutting and fiber scraps, over a million pounds annually. For further information on American Apparel, contact Dov Charney or Sandra Martinez at (213)488-0226 or visit www.americanapparel.net.
CONTACT: CS Communications Cynthia Semon
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