Made in Downtown LAVertically Integrated Manufacturing
American Apparel
Take a look at the unique images that define us.
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Looking for something in particular?

Model For Us

Are you interested in modeling for American apparel?

Create Your Ad

Do you have an incredible idea for an American Apparel ad?

If your mind is brimming with creativity and you've created an ad using your own photo or something you've borrowed from us, we'd love to see it.

Please submit your original creation as JPEG or PDF (no Zip files or links please). If we choose to use your ad we'll pay you $200. Don't forget to include contact info. [email protected]

For all other advertising inquiries, please contact us: [email protected]

The American Apparel advertising campaign has become as synonymous with our brand name as the signature Made in the USA basics that first put us on the map. Our vertically integrated business model means that every aspect of our operation, from design to distribution, is done in-house. The majority of our creative content is conceived somewhere between the 2nd floor and the factory rooftop, and overseen by our founder and CEO, Dov Charney, who first introduced our un-airbrushed aesthetic more than a decade ago.

We find our models all over the world, through online submissions, word of mouth, and in retail stores, where we've been known to do an impromptu test shoot or two. Our ads have always been indicative of a time and place in American Apparel's identity, which has evolved into a 12,000 employee worldwide collaboration. Explore the online ad archives for a closer look at our ads featuring models, factory inner-workings and the global vernacular that inspires us.
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