Our Ads
The American Apparel advertising campaign has become as synonymous with our brand name as the signature Made in the USA basics that first put us on the map. Our vertically integrated business model means that every aspect of our operation, from design to distribution, is done in-house. The majority of our creative content is conceived somewhere between the 2nd floor and the factory rooftop, and overseen by our founder and CEO, Dov Charney, who first introduced our un-airbrushed aesthetic more than a decade ago.

We find our models all over the world, through online submissions, word of mouth, and in retail stores, where we've been known to do an impromptu test shoot or two. Our ads have always been indicative of a time and place in American Apparel's identity, which has evolved into a 12,000 employee worldwide collaboration. Explore the online ad archives for a closer look at our ads featuring models, factory inner-workings and the global vernacular that inspires us.
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Mon May 21 2012 16:00:36 GMT-0700 (Pacific Daylight Time)