At American Apparel we try to do everything possible to minimize our ecological footprint. By creating organic products, our business minimizes its impact on the environment, while maintaining the same comfort and style American Apparel is known for. Our Organic Collection is a selection of our most popular styles made from 100% USDA Certified Organic and pesticide-free cotton.
Benefits to Our Process
Our low-impact dyeing process eliminates chemical waste, providing innumerable environmental and health benefits. We use a low impact fiber reactive process to dye our organic cotton. This process uses the least amount of water when compared with all other dye processes available and the cotton absorbs over 70% of the dyestuff. The dye forms a direct linkage to the cotton fiber resulting in superior colorfastness and minimal run-off.
At American Apparel, our Organic Collection color T-shirts are dyed with low impact dye which meet industry standards for organic. It is not a requirement to label organic fibers, unlike organic foods. However, legitimacy is extremely important within the organic community. Subcommittees have formed out of already established certifying groups, mostly associated with agriculture communities. These subcommittees work together to maintain a credible level of checks and balances for companies interested in meeting a set standard and offer a guarantee the consumer can trust. Our color organics are created within the Global Organic Textile Standards (GOTS).
Cleaner Cotton Campaign
American Apparel joined the Cleaner Cotton Campaign by buying 30,000 pounds of Cleaner Cotton (also known as B.A.S.I.C. cotton) to incorporate into our non-organic line. The Cleaner Cotton Campaign, led by the Sustainable Cotton Project, was created to offer farmers profitable strategies for reducing chemical use in cotton cultivation. The program also avoids the use of genetically modified seeds. In 2007, the California Environmental Protection Agency reported that 2,000 acres of Cleaner Cotton were grown, preventing 7,000 pounds of chemicals from infiltrating our environment.